Call of Duty: Black Ops 6
Design // Layout, Typography, Production
Role // Senior Designer
Tools // Adobe Photoshop, Figma
Company // Ten Gun Design
Year // 2024
Clients // Xbox Retail
The challenge
Serving as TGD’s senior designer for the new Call of Duty: Black Ops 6, I lead design on the PDPs for all 10 SKUs for PS5 and Xbox, as well as a landing page. I assisted other designers with banner production and design for both social media and digital display ads.
The process
Because of quick turnarounds and 10 SKUs that needed to be translated into 28 languages, the team set up a strategy straight away, hitting the ground running with only the screenshots provided by the client. We then set out to create design that ensures that all PDPs were localization-friendly and would be ready for our Figma localization process.
The final result
Our client loved and enthusiastically approved our designs for all their SKUs and we were able to impress them by taking over the localization process and creating thousands of translated assets with our localization process. Call of Duty: Black Ops 6 achieved the largest launch weekend in the franchise’s history.
