Avier Wealth Advisors
Design // UI/UX
Role // Lead Designer
Tools // Adobe Illustrator, Adobe XD
Company // Wheelhouse DMG
Year // 2021
The challenge
Create an easy-to-use, modern website for Avier Wealth Advisors that reflects their mastery in complex financial advising skills as well as communicates the deep satisfaction their clients feel when they achieve financial security and peace of mind.
The process
Because Avier didn’t have a comprehensive brand guidelines when we started the design work, our process started with crawling through their original website and assisting them in creating a light brand guidelines to help create some visual consistency. This included the creation of 20+ unique icons in a new style, as well as selecting new font pairings that are easy to read on screen. The feeling of “peace of mind” was created through the use of images of nature throughout the PNW, where Avier’s two offices are located (Bellevue, WA and Lake Oswego, OR). Lo-fi wireframes were then created.
Headers
Body Copy
The final result
Before the new website launch, Avier Wealth Advisors was averaging 2,400 organic session per month. Post launch, through our design and SEO work, their organic session average increased to 21,000 per month, a 10x increase. Their Top 10 organic pages included 5 new company pages that we created.